Paid Social Specialist

ppAt EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. /ppWe offer immersive short-term and long-term language courses and programs across different languages in the countries where they're spoken. /ppbAre you ready for a dynamic role in a truly international environment? /b /pp*The working language of our office is English and only CV's submitted in English will be considered. /ppbKey Responsibilities: /b /pul libCreative Production Automation: /b Design, build, and manage dynamic ad templates and creative assets within Smartly.io, ensuring scalable and on-brand ad production across Meta, TikTok, Snapchat, Reddit, and other paid social platforms. /li libDynamic Ad Personalisation: /b Leverage Smartly.io's creative automation capabilities to produce personalised, data-driven ad variations at scale - tailoring messaging, visuals, and formats to specific audiences and markets. /li libCreative Strategy: /b Collaborate with marketing and brand teams to translate campaign briefs into compelling visual concepts and ad formats that drive performance and align with EF's brand identity. /li libTemplate Management: /b Build, maintain, and continuously improve a library of reusable ad templates within Smartly.io, adapting them for different languages, markets, and campaign objectives. /li libTesting Iteration: /b Design and execute structured creative A/B and multivariate tests across ad formats, visuals, copy variations, and audience segments to identify top-performing creative combinations. /li libCreative Performance Analysis: /b Monitor creative-level performance data, identifying trends and insights to inform design decisions and optimise future ad production. /li libCross-Team Collaboration: /b Work closely with paid social campaign managers, creative, and analytics teams to ensure creative assets are aligned with campaign goals and launch accurately and on schedule. /li libReporting: /b Contribute to weekly and monthly performance reviews with creative-level insights, learnings, and recommendations for continuous improvement. /li libBrand Policy Compliance: /b Ensure all creative assets comply with platform specifications, data privacy regulations, and EF brand guidelines across all markets. /li /ulpbRequired Skills and Qualifications: /b /pul libExperience: /b At least 2 years of experience in paid social creative production or performance design, with hands-on expertise in Smartly.io or a comparable creative automation platform. /li libSmartly.io Proficiency: /b Deep working knowledge of Smartly.io's creative tools, including dynamic templates, feed-based personalisation, and automated creative workflows. /li libDesign Skills: /b Strong visual design skills with proficiency in tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects) or Figma, with a keen eye for creating compelling, platform-native ad creatives. /li libPerformance Mindset: /b Ability to balance creative quality with performance objectives - understanding how design choices impact CTR, engagement, and conversion, and using data to drive creative decisions. /li libPlatform Knowledge: /b Familiarity with ad specifications and creative best practices across Meta, TikTok, Snapchat, and Reddit. /li libCross-functional Communication: /b Excellent communication skills, with the ability to present creative concepts and performance insights clearly to both creative and marketing stakeholders. /li /ulpbWhat EF offers: /b /pul liDiscounts on EF programs for Staff, Friends, and Family for all EF Programs /li liFree use of EF Hello: a premium Language Learning App /li liTuition Reimbursement for continued Education /li li15% off our on-site Kita /li liFree access to our fully equipped on-site gym /li liExciting opportunities for domestic and international travel /li liAnd much more… /li /ulpAtbEF Language Abroad /bwe are dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe. /ph3About the Team /h3pAt EF Language Abroad, we believe that the world is better when people try to understand one another. Since 1965, we've helped millions of students discover new places, embrace diverse cultures, and gain fresh perspectives. We're dedicated to our mission of opening the world through education, harnessing the power of language learning to deepen the connection between people across the globe. /ppWe offer immersive short-term and long-term language courses and programs across different languages in the countries where they’re spoken. Through blending classroom-based lessons with interactive exercises and real-world practice, our courses bring you to the heart of the language. Together, our global staff help students from around the world develop the language skills they need to achieve their dreams. /ppEF is committed to safeguarding and promoting the welfare of children, young people and vulnerable adults. All positions are subject to a criminal background and/or reference checks, as applicable. /p /p #J-18808-Ljbffr