Global Brand & Alliance Lead

Medison is a rapidly growing global pharmaceutical company with a strong global presence, operating on 4 continents and over 24 countries. Our mission is to provide access to highly innovative therapies to patients who suffer mainly from cancer and rare diseases, in many international markets. If you are passionate about making a difference and want to be part of our mission, join us!

We are seeking an experienced and strategic Global Brand & Alliance Lead to drive high‑impact partnerships and maximize portfolio performance across Medison’s alliance landscape. In this role, you will own the end‑to‑end alliance lifecycle for one or more partners, while also acting as the global brand champion for the products in scope. As Global Brand & Alliance Lead, you will drive seamless collaboration, strong governance, and value creation for both Medison and its partner across the entire brand lifecycle. You will be accountable for maximizing global brand value and expanding patient reach across all markets, while enabling brand excellence across global, regional, and local teams.

This is a global role requiring strong cross‑functional leadership, commercial and brand expertise, and the ability to influence without authority across a complex, matrixed organization. The position reports to the Senior Director, Global Brand & Alliance Management and requires regular international travel.

Global Brand Strategy & Lifecycle Excellence

• Act as the Global Brand Champion, serving as subject matter expert on the product(s) and disease area(s) in scope.
• Own global launch, commercialization, and lifecycle management activities for partnered brands, ensuring strategic clarity and disciplined execution across markets. More specifically:

Global Brand Launch Strategy & Planning (Pre-launch)

• Own the Integrated Launch Plan (ILP) and overall brand cycle governance, ensuring strong alignment between global strategy, launch planning, annual planning, and in-market execution.
• Lead global launch strategy and key tactics for partnered brands, leveraging established Launch Excellence frameworks and methodologies.
• Support markets in developing best-in-class local ILPs.
• Ensure alignment on milestones, strategic priorities, core tactics, readiness criteria, and cross-functional responsibilities throughout the pre-launch phase.
• Lead preparation and delivery of the global ILP to partners, providing regular updates on milestones and progress.

Global Brand Strategy & Planning (Post-launch)

• Own the One Medison Integrated Brand Planning (IBP) and lead the process globally for the partnership in scope, working closely with country teams and partners to drive aligned, high‑quality brand plans.
• Lead the annual global brand planning cycle, including framework, timelines, and alignment with One Medison standards.
• Ensure high-quality, integrated brand plans that translate strategy into execution across markets.
• Support markets in developing best-in-class IBPs.
• Lead consolidation and delivery of Quarterly Business Reviews (QBRs) to partners.
• Own and evolve the Patient Funnel Model (PFM), partnering with markets to challenge assumptions, pressure‑test forecasts, and ensure data‑driven decision making. More precisely:
• Own the design, evolution, and governance of the One Medison Patient Funnel Model (PFM) for partnered products.
• Ensure consistent application across countries, including alignment on assumptions, data inputs, and performance tracking.
• Lead structured PFM reviews with country teams to drive ambitious targets, challenge forecasts and assumptions, identify risks and opportunities, and enable data-driven decisions to maximize market penetration and development.
• Own and curate the Brand Portal and global brand content, ensuring consistency, relevance, and effective utilization across countries.
• Lead and facilitate Global Best Practice sharing workshops with all Medison markets and partner representatives to exchange insights, promote cross-learning, and maximize global brand uptake.
• Drive continuous improvement of the brand planning process end materials based on performance outcomes, lessons learned, and evolving business needs.

Global Alliance Strategy & Lifecycle Management

• Serve as Alliance Lead for one or more strategic partners, owning the partnership across all phases of the alliance lifecycle including onboarding, planning, transition, steady‑state operations, and evolution.
• Design, implement, and manage alliance governance structures, meeting cadence, and decision forums to ensure transparency, alignment, and timely issue resolution.
• Act as the primary point of contact for partners, ensuring a consistent, high‑quality “One Medison” experience and strong, trust‑based relationships.
• Act as a trusted senior leader, providing clear and timely updates to Medison senior executives and management on brand performance and status.
• Lead the preparation and coordination of Joint Steering Committees, ensuring effective organization and alignment.
• Anticipate alliance risks and opportunities, proactively escalating issues and proposing solutions to optimize partnership value.
• Ensure prompt and diligent execution of all necessary corrective actions once a partnership issue is identified, working closely with relevant functions to achieve full resolution and effective mitigation.

Cross‑Functional Leadership & Coordination

• Orchestrate cross‑functional collaboration across Commercial, Medical, Regulatory, Market Access, Supply Chain, Finance, and other enabling functions to deliver integrated plans and flawless execution.
• Partner closely with regional and country teams to adapt global strategies to local market realities while preserving strategic intent and compliance standards.
• Coordinate internal and external stakeholders to ensure alignment on priorities, timelines, and deliverables.

Performance Management & Business Oversight

•  Oversee portfolio and brand performance for the partnership, ensuring coherence between key business metrics (patients, units, revenue).
• Identify gaps, risks, and opportunities through rigorous performance monitoring, and lead problem‑solving initiatives to course‑correct when needed.
• Support development of business cases and scenario analyses to enable agile planning and informed decision making.  



Process, Systems & Governance

• Own the end to end governance, processes, and systems supporting the brand launch planning, launch execution, and lifecycle management (including IBP) for the partnership(s) in scope, ensuring consistency, discipline, and scalability across markets.

Brand Portal & Content Governance

• Own governance of the Brand Portal, including content, structure, process, and ways of working.
• Oversee global brand content strategy, ensuring materials are fit for purpose, compliant, up to date, and aligned with brand strategy.
• Ensure effective coordination across global, regional, and local teams to drive adoption, timely updates, and content quality.

 Stakeholder Management & Communication

• Provide clear, concise, and insight‑driven updates to senior leadership on alliance performance, key risks, and recommended actions.
• Facilitate effective internal and external communication to ensure shared understanding, alignment, and engagement.
• Build and maintain strong collaborative relationships with external vendors and key stakeholders supporting the partnership.

REQUIREMENTS

• Strong strategic mindset with the ability to connect alliance objectives, brand strategy, and commercial outcomes.
• Proven ability to lead complex, cross‑functional initiatives across multiple geographies.
• Excellent analytical capabilities with the ability to translate data into actionable insights.
• Exceptional communication and presentation skills, with confidence engaging senior internal and external stakeholders.
• High level of organizational agility, resilience, and comfort navigating ambiguity.
• Collaborative leadership style with the ability to influence without formal authority.
• Advanced degree in Life Sciences, Marketing, Finance, Economics, Business, MBA, or related field.
• Minimum 15 years of experience at international level in the pharmaceutical or biotech industry, with demonstrated experience in alliance management, brand planning, commercial strategy, or related fields.
• Proven experience supporting or leading global product launches and brand lifecycle management across multiple markets (particularly in Europe, Canada, LATAM, APAC, MENA).
• Experience in specialty care, oncology, rare diseases, or highly innovative therapies is strongly preferred. 
• Strong project management capabilities and advanced proficiency in Microsoft PowerPoint and Excel.
• Fluency in English; additional languages are an advantage.
• Willingness to travel internationally on a regular basis.
• Ability to thrive in a fast‑paced, high‑growth, global organization.