Senior Manager Performance Marketing

pbThe North Face EMEA /b is looking for an exceptional bSenior Manager, Performance Marketing /b to join our DTC team in Stabio, Switzerland. /ph3Live the Brand /h3pbThe North Face /b is the premier exploration company in the world. We spark curiosity.We dare to disrupt.We create communities.And we lead with integrity.We are a community of explorers and are constantly looking for new ideas, places and people to connect with. /ph3Let's talk about the role! /h3pAs bSenior Manager, Performance Marketing /b, you will drive digital marketing strategy and execution for The North Face in EMEA. This role is pivotal in driving The North Face’s digital growth and ensuring that TNF DTC achieves its growth objectives. /ph3How You Will Make a Difference /h3ulliDesign and deliver the performance-marketing strategy across CRM, SEO, Paid Search, Shopping and Paid Social, aligned to business and brand objectives. /liliDefine and track KPIs (ROAS, CAC, LTV, incrementality) and present clear, actionable insights to senior stakeholders. /liliLead agency and platform relationships (Google, Meta, TikTok, YouTube, affiliates) to maximise efficiency and accelerate innovation. /liliConvert consumer and audience segmentation data from Brand VF Central into channel-level tactics and personalised journeys. /liliPartner with Brand Comms to ensure campaign consistency from awareness to conversion; co-author the integrated media plan. /liliOwn CRM CDP programmes to boost retention and loyalty-member growth, working hand-in-hand with the Loyalty team. /liliChampion a test-and-learn culture—run A/B and multivariate tests on creative, copy, landing pages and bidding strategies; validate impact with incrementality tools and MMM. /liliCollaborate with Merchandising and Content to craft thumb-stopping assets tailored to each paid channel, informed by performance insights. /liliPlan, manage and optimise the digital-media budget with Finance, ensuring every € drives measurable growth. /liliBuild and automate dashboards that surface real-time results and empower rapid decision-making. /liliStay ahead of ad-tech, privacy and platform shifts, sharing emerging best practices as the team’s resident expert. /li /ulh3Skills for Success /h3pYou pair deep performance-marketing expertise with commercial acumen and collaborative drive. Ideally, you will bring: /pulli7+ years leading performance marketing for a brand-led, multi-market business. /liliProven success across SEO, PPC, Paid Social, Affiliates, CRM and CDP. /liliMastery of GA4, Google Ads, Meta Business Manager, Google Search Console - plus strong Excel/PowerPoint skills. /liliFluency in growth metrics (ROAS, CPC, CAC) and advanced measurement (MMM, incrementality testing). /liliExceptional stakeholder management and presentation skills; able to influence at all levels. /liliFull professional English (another European language is a plus). /liliProactive, organised, and comfortable balancing strategic vision with hands-on execution. /liliDemonstrated ability to lead agencies, inspire cross-functional teams and hit ambitious targets /li /ulh3What's in it for you? /h3pWe’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. /pulliBe part of iconic lifestyle brands /liliJoin a multi brand and multi countries organization to drive you career forward /liliInternational and challenging working culture /liliOn site gym offering health and well-being initiatives /liliDiscount 50% on all VF brands /liliSubsidized canteen as well as break out areas offering complimentary hot drinks /li /ulh3About VF /h3pVF Corporation is one of the world's largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face® and Timberland®. VF's purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. /ph3Free to Be, Inclusion Diversity /h3pAs an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. /ppR- /p #J-18808-Ljbffr