Vice President of Brand Strategy & Governance

Vice President of Brand Strategy & Governance

Thomson Reuters offers marketing professionals the unique opportunity to work with trusted, globally recognized brands across diverse professional sectors (legal, tax, accounting, news media) while leveraging cutting-edge data analytics and AI-powered marketing tools to create meaningful impact for critical professional audiences worldwide.

Combining global scale with career growth opportunities, a collaborative culture that integrates marketing closely with product and sales teams, competitive benefits, flexible work arrangements, and significant investment in professional development - all within a stable, innovative organization that operates in over 100 countries and empowers the professionals who shape our world.

Job Description

The VP of Brand Strategy & Governance is an executive leadership position reporting within the Marketing Leadership team. This role will oversee a small high-performing team of brand professionals leading the development and execution of global brand strategy, governance, and protection initiatives.

This position involves close collaboration with the broader Marketing Leadership Team and other organizational groups. The role is responsible for developing strategies to elevate, enhance, manage and protect key brands at the Enterprise level in partnership with our segments and regions.

Given the high visibility of this work, exposure to senior leadership, and close collaboration with marketing leadership and cross-functional leaders, this position offers a great platform for an exceptional brand professional.

This role is based in Zug, Switzerland and is a hybrid role (3 days in the office, 2 days working from home).

About the Role

In this role as VP of Brand Strategy & Governance, you will:

• Develop and execute global brand strategy to advance brand value and positively impact sales and retention efforts.

• Lead adoption of AI-powered brand analytics and marketing automation platforms to optimize brand performance.

• Support purpose-driven brand narratives aligned with corporate goals and initiatives.

• Establish and enforce brand governance frameworks , including guidelines and standards for brand, trademark, and trade dress usage across the organization, partners, and third parties.

• Provide oversight of the implementation of enterprise-level brand campaigns.

• Monitor compliance and implement proactive brand protection strategies, including online monitoring programs and defensive trademark/domain registrations in collaboration with Legal Services.

• Partner with CX teams to ensure brand consistency across all customer touchpoints and optimize customer experience.

• Develop measurement strategies for brand attributes such as awareness, familiarity, consideration, and preference relative to competitors worldwide.

• Lead brand reputation management strategies and reporting across all segments and all regions.

About You

To be considered for this role, you will have:

• Senior-level marketing experience with a strategic, business-focused mindset and strong communication abilities.

• Proven track record in global brand management, governance, and protection.

• Experience in product brand management within similar industry environments, preferably professional services or SaaS brands.

• Experience in brand reputation management on a global scale.

• Ability to understand commercial, technical, and strategic drivers to execute business strategies.

• Outstanding analytical and problem-solving capabilities.

• Excellent oral and written communication and presentation skills.

• Strong ability to coordinate and manage distributed collaborative efforts across cross-functional teams.

• Extensive experience working in global and virtual environments with proficiency in digital communication platforms.

• Excellent project management, presentation, and team leadership skills with ability to excel in fast-paced, dynamic environments.

• Bachelor's degree required; marketing or business-related degrees preferred.

• Advanced degree preferred (MBA, or technical).

• 10+ years of related marketing experience, including 10+ years of management experience in brand management.

• Experience leading brand teams in technology sectors and scaling marketing teams in rapid-growth environments.

#LI-LA

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.

• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.

• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

DISCLAIMER

The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.

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More information about Thomson Reuters can be found on thomsonreuters.com