On Senior Lead - Ecommerce EMEA

In short

Due to the rapid acceleration of our Direct-to-Consumer (DTC) business across EMEA, we’re seeking an ambitious, high-impact Senior Lead, Ecommerce to join our team. In this pivotal role, you will own the strategy and performance of our Own Ecom channels across the region, driving significant revenue growth through bold, data-driven, cross-functional initiatives.

Your mission

• Strategic Direction: Chart the course and set the strategic direction for EMEA Ecom, ensuring plans align seamlessly with On's broader interests and needs, simplifying complexity for effective management. Build out 3-year growth plans across all markets, understanding the broader direction and opportunity tied to each market with On’s long range strategy in mind.
  
• Commercial Leadership: Own and deliver the Own Ecom sales performance, driving revenue growth, expanding market share, and maximizing profitability across footwear, apparel, and accessories. Leading the weekly trade calls and monthly category calls, you will be laser focused on optimising sales and profitability.
  
• Go-To-Market (GTM) Alignment: Partner closely with Global Digital, Regional Brand Marketing, and Performance Marketing teams to translate global GTM campaigns into high-converting regional digital commerce activations.
  
• Commercial Planning & Promotions: Oversee regional trading calendars, feed into media and site asset requirements and manage seasonal promotional strategy.
  
• Consumer Journey & Engagement: Partner with CRM and Performance Marketing teams to drive personalized customer journeys, retention flows, and segmented messaging across EMEA customer cohorts. Work closely with regional site merchandising to ensure maximum stock velocity and customer engagement.
  
• Funnel Optimization & Analytics: Continuously analyze site analytics, funnel performance, consumer behavioral insights, and sell-out data to unlock growth opportunities and remove friction points.
  
• Localization & Cross-Border Expansion: Direct localization efforts across EMEA languages, currencies, payment methods, and regional shipping/fulfillment expectations.
  
• Inventory & Demand Planning: Collaborate with Supply Chain and Operations to optimize stock allocation, manage regional fulfillment dynamics, track sell-through rates, mitigate out-of-stock risk across key franchises, and drive clearance strategy.
  
• Cross-Functional Collaboration: Serve as the strategic Ecom partner for EMEA leadership, collaborating with Wholesale, Retail, Operations and Marketin
  

Your story

• Experience & Track Record: You bring 7+ years of commercial e-commerce leadership, preferably within premium sportswear, athletic footwear, lifestyle, or fast-paced consumer goods. You have a proven track record of scaling regional digital channels, taking ownership of performance, and driving sustainable DTC revenue and margin growth.
  
• Senior Leadership: You have an executive mindset, with autonomous capability, possessing strong business acumen and a strategic, analytical, and problem-solving mindset. You are adept at driving high-level decisions and acting as a final decision maker on complex sub-function level topics.
  
• Digital Expertise: You have a deep understanding of digital customer behavior, product lifecycle, market trends and how seasonality can impact product portfolio efficiency across markets.
  
• Advanced Commercial Acumen: You have deep expertise in category management and strategy implementation, with an innate ability to anticipate consumer trends and opportunities for growth. You are comfortable with relevant retail and financial KPIs and leverage data to drive cases with internal and external partners
  
• Influential Communication: You possess exceptional storytelling skills, creating memorable and impactful narratives, adapting your style to be captivating and leading to clear insights across all levels of the organization. You are highly skilled in navigating difficult conversations, remaining calm and supportive in challenging situations.
  
• Cross-Functional Leadership: You excel at cross-functional/cultural leadership , building relationships across different functions and regions, and intuitively finding similarities and common ground while recognizing and embracing cultural differences as a source of innovation and creativity. You are skilled at simplifying complex situations and prioritizing critical work
  
• Talent Development: You are focused on developing the potential of others through Mentoring, empowerment, and providing growth opportunities, actively creating a pipeline of future leaders. You lead by modeling the On behaviors and Spirits.
  
• Operational Savviness: You are process savvy, understand the business requirements of digital teams, and possess expertise in sales planning and performance optimization
  

Meet the team

As you might expect from a sportswear brand, the Digital team at On is a fast-paced place to be. This team of interdisciplinary all-stars are used to rapid turnaround times and ambitious targets. This is the team responsible for creating winning digital products and campaigns that run the length of the purchase funnel. The shared goal? Efficient growth at high speed - what else?

What we offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.