Senior Director of Creative Apparel Marketing

At a Glance

As the Senior Director of Creative Apparel Marketing , you will serve as the primary brand partner to the creative and product leadership team Your mission is to translate product design vision into a cohesive brand creative language, acting as a guardian of the apparel portfolio while ensuring all marketing efforts align with global priorities. This is an enterprise-level leadership role that demands a blend of strategic marketing expertise and visionary creative direction to deliver high-impact campaigns at the intersection of fashion, performance, and contemporary culture.

Your Mission

Architect Creative Strategy & Vision

• Define the long-term, multi-year architecture for the apparel creative function, ensuring a unified global identity across all brand platforms.
• Translate product creative direction into compelling brand platforms that resonate across diverse global communities.
• Direct high-impact campaigns and collaborations , partnering with globally relevant talent, designers, and cultural voices.
• Establish and mandate KPIs and metrics (e.g., brand health, cultural relevance, portfolio value) to measure the systemic success of creative initiatives.

Lead Organizational & Creative Excellence

• Lead and inspire multidisciplinary creative teams , including art directors, copywriters, and spatial designers, nurturing ambition and clarity across the studio.
• Architect the global operating model for apparel brand creative, defining clear roles and decision-making rights between product, marketing, and commercial teams.
• Act as the primary interface between the creative function and Executive Leadership , communicating strategy, performance, and talent needs.
• Coach and mentor the team to raise the bar on both strategic thinking and execution quality .

Drive Enterprise Impact

• Simplify and prioritize a complex portfolio of brand initiatives to focus resources on the highest-value growth opportunities.
• Ensure creative synergies across all product categories, marketing channels, and regions.
• Champion creative excellence across every consumer touchpoint, from film and imagery to retail and digital experiences.

Your Story

• Executive Leadership: You are a recognized leader with 15+ years of progressive experience in brand management and creative direction within premium sportswear, fashion, or luxury industries.
• Managerial Depth: You have at least 8+ years of experience managing Director-level leaders and overseeing complex, multi-category portfolios.
• Strategic Architect: You possess the ability to build 5-year strategic plans and align the C-suite, regional presidents, and cross-functional EVP leadership.
• Creative Intuition: You are a creative mind rooted in design and culture, fluent in how aesthetics and meaning drive brand desire beyond standard categories—exploring art, architecture, and sound.
• Operational Gravitas: You navigate ambiguity with ease, balancing creative vision with the "system builder" mindset required to deliver executable frameworks for global teams.
• Communication Mastery: You have an exceptional executive presence and are comfortable presenting vision and performance to large internal and external audiences.

What We Offer

• A challenging role at the forefront of global expansion with unparalleled influence on long-term brand architecture.
• A culture that values experimentation, well-being, and individuality , providing the freedom to create and design for the long run.
• A commitment to an inclusive work environment as an Equal Opportunity Employer .