Senior SEO Product Manager Real Estate

br/We operate leading marketplaces across real estate, automotive, general classifieds, and finance insurance. p h3Job Description /h3 h3Your Mission /h3 pAs a bSenior SEO Manager /b you are responsible for driving organic growth from Search Engines and AI Search Interfaces within multiple SMG business units (e.g. Real Estate, Automotive, General Marketplaces or Finance). You act as the bridge between Product, Engineering, Marketing and Data, ensuring SEO becomes an integrated part of how we build products.br/ /p h3What you will do /h3 h3Growth Strategy /h3 ul liOwn and execute Roadmap initiatives /li liTranslate search demand into product initiatives and growth opportunities /li liPlan initiatives based on hypotheses, impact estimation and ROI potential /li liIdentify scalable growth levers (indexation, internal linking, landing page generation, content systems) /li liUnderstand user behaviour across different search discovery platforms and adapt your strategy accordingly /li /ul h3Product-Led SEO /h3 ul liWork closely with Product Managers to integrate SEO into product development /li liDefine SEO requirements for new features and platform capabilities that are scalable .across SMG’s portfolio /li liBuild frameworks that enable growth beyond manual optimizations /li liHelp teams understand why SEO matters, not just what to implement /li /ul h3Stakeholder Collaboration /h3 ul liAct as a trusted advisor for Product, Engineering and Marketing /li liCommunicate clearly with both technical and non-technical stakeholders /li liDrive alignment and ownership across teams /li liBuild hypotheses and validate them with data /li liMonitor performance and iterate based on learnings /li liMeasure success via business impact, not vanity metrics /li liWork with analysts and engineers to improve tracking and reporting /li /ul h3Qualifications /h3 h3What will you bring to the ride? /h3 ul li5+ years of SEO experience on large websites (marketplaces, classifieds, real estate or platforms) /li liExperience working with Product teams and agile environments /li liData-driven mindset with the ability to turn insights into actions /li liAbility to plan initiatives and support them with business impact estimates /li liHands-on knowledge of technical SEO (crawling, indexing, rendering) /li liGrowth mindset and curiosity for experimentation /li liFluency in English /li /ul h3Bonus /h3 ul liExperience in Product-Led SEO /li liExperience with large-scale landing page systems /li liMarketplace or classifieds background /li liExperiments with AI Search/GEO /li /ul h3Additional Information /h3 h3What success looks like /h3 ul liSEO becomes a natural part of product development /li liTeams proactively involve SEO early in planning /li liNew scalable growth systems are launched /li liOrganic traffic growth correlates with business KPIs /li /ul h3What do we offer? /h3 ul li6 weeks of holidays per year (plus option to buy 10 extra days) /li li40-hour work week with flexitime (capped at 45 hours) /li liA hybrid work setup with flexibility to work remotely /li liGenerous parental leave: 18 weeks for maternity and 6 weeks for paternity/adoption /li liSBB Half-Fare Card and first-class travel between SMG offices in Switzerland /li liAn inclusive and innovative environment where your voice matters /li /ul h3Why this role is different /h3 pYou will help build systems that scale growth across some of Switzerland's largest platforms - and shape how SEO works in an AI-first search world. /The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox,CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.