Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Guess?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. For more information about the Company, please visit

At Guess, we are committed to our people and to the world as a team working to be a sustainable global leader in the fashion industry. Through principled leadership, we embrace diversity and cultivate the strength, pride and passion for what we do. Everyone in guess is aware the fact that everyone contributes to progress and make company grow,

We are a big family united by great human values: belief, hope, destiny, trust and respect.

The role is designed for those people ready to take new challenges, being courageous trying new things and with the will to make an impact in the company and in their career.

If you are inspired to evaluate new amazing professional challenges, this is the opportunity right for you!

The role is designed for those people ready to take on new challenges, being courageous trying new things, and with the will to make an impact in the company and in their career.

If you are inspired to evaluate new amazing professional challenges, this is the opportunity right for you!

Mission

Reporting directly to the Advertising & Media Director, the Media Planning Manager will support the advertising activities of the brand’s marketing strategy for print, out-of-home and digital. The role oversees campaign tactics and execution to monitor spending, and manage budgets, optimization, and timelines for all types of media campaigns.

What you will be doing

Manage a team of two Advertising & Media Specialists.
Overseeing the EU media plan budgets, negotiating contracts, and coordination of media placements to support the brand awareness of the different product lines and drive traffic across Europe, ensuring global consistency.
Manage the media planning strategies and buying for print, out-of-home, digital, and special projects.
Daily contact with key publishers and media partners to maintain and nurture good business relationships.
Collaborate closely with the marketing team to align media buying efforts with overall marketing objectives and initiatives.
Communicate effectively with internal stakeholders to provide regular updates on campaign performance, challenges, and opportunities.
Development of integrated media objectives and strategies to provide innovative and appropriate media directions.
Monitor ROI and KPIs, and evaluate advertising projects for marketing and sales effectiveness - reporting on recommendations and strategy.
Stay up to date with digital media developments. Coordinate the activity of analysis and research on market needs and competitors for appropriate ad development and placement.

What we’re looking for

Education: Degree in Communication or Marketing.
Experience: 5+ years of experience in a similar position.
Leadership attitude and experience in leading a team.
Advanced negotiation and communication skills.
Strong interest in advertising and communication.
Self-motivated, hard-working, creative.
Excellent time management and attention to detail.
Ability to work on cross-functional and multi-national teams and in a critical/stressful environment.
Must possess the ability to handle multiple tasks/projects with adherence to deadlines.
Languages: fluent in English.

What we can offer you

Engaging onboarding process: embarking on a new journey with our organization is an exciting and pivotal moment for every new hire. We recognize the importance of providing an onboarding experience that not only informs but also engages and inspires our newest team members from day one.
Balance between work and personal life : Smart Working (Hybrid) and Time flexibility;
Physical & Mental Health programs are designed to empower our team members and promote positive mental health outcomes.
Sustainable & social projects and initiatives: promoting a culture of environmental stewardship empowers employees to make a positive impact both inside and outside the workplace.
Employee lead initiatives : we empower employees to take the lead and drive initiatives that matter to them by organizing social events, sports activities, team building activities, games etc.
Training platform and tools to support professional and personal development flexibly and dynamically.
40 % Discount on Guess products both online and in stores
Discount on our Guess Canteen and access to our Guess Café
Discount agreed with different partners (well & physical health, culture, travel, utility, technology)
Discount on the annual train pass
25 working holidays , special permissions and supported permission management

MEDIA PLANNING MANAGER