Site Name: Switzerland - Muenchenbuchsee Bern
Posted Date: Apr 9 2024

GSK’s portfolio spans three product areas: vaccines, specialty and general medicines and our focus is to deliver better and faster for patients globally. Our unrivalled vaccine portfolio targets infectious diseases at every stage of life, helping to reduce the burden of disease for hundreds of millions of people. GSK has exceptional capabilities in vaccine science and technologies, including adjuvant/protein and mRNA. In specialty medicines, we are at the forefront of HIV prevention and treatment, and we are building our presence in key therapeutic areas such as oncology and immuno-inflammation. General medicines include our inhaled medicines for asthma and COPD, antibiotics and medicines for skin diseases.

For our GenMed Team in Münchenbuchsee, we are looking for a highly motivated and skilled:

Junior Brand Manager (m/w/d) 100%

(Fixed contract 1 year) - Home-Office Flexibility

Key Responsibilities

Contribute to defining the product strategy in accordance with the market opportunities, supported by the brand manager, by feeding in and analysing relevant market insights.
Responsible for regular market analysis to obtain up to date competitive market intelligence and identify opportunities or threats to the product strategy in cooperation with the Brand Manager.
Manage project budgets as needed and ensure that all activities are in line with strategy to drive overall sales performance of the brand.
Responsible for the agile content creation and establishment of customer journeys, target groups and media in close cooperation with the Brand Manager.
Act as key link between an interdisciplinary team consisting of a variety of internal stakeholders such as Medical, Marketing, Sales to create and maintain content in all relevant channels.
Responsible for product specific PR communication. Online & Offline.
Translates complex scientific data into understandable content packages to differentiate vs. competition.
Owns and shapes the content creation & approval process and collaborates confidently with compliance, governance, legal and medical stakeholders.
Create, edit, publish high-quality digital & offline assets in line with the digital marketing plan
Localize global content and leverage local execution and refinement.

Your Profile

Bachelor Science or Arts in Science, Medical or Commercial or equivalent para-medical education
Fluent in German and professional written and verbal communication skills in English, French is a plus.
Ability to understand scientific data.
Ability to handle complexity (content and processes).
Thorough understanding of user insights and experience from a content creation perspective.
Experience in content creation and digital marketing
Experience in managing agency relationships and in planning and buying of media, building UJs, implementing bidding strategies.
Strategic thinking

Prefered Qualifications

Master’s degree Science or arts
Strong communication skills with ability to communicate complex technical concepts and align organization on decisions.
Inspires the team and can engage Customer and Organization level audience on relevant topics in a time efficient manner.
Exceptional troubleshooting skills and should thrive in high expectation scenario with many stakeholders.
Sound problem-solving skills with the ability to quickly process complex information and present it clearly and simply.
Utilizes team collaboration to create innovative solutions efficiently.
Strong understanding of Agile methodologies.

#LI-GSK

Why Us?

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organization where people can thrive. Getting ahead means preventing disease as well as treating it, and we aim to positively impact the health of 2.5 billion people by the end of 2030.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a workplace where everyone can feel a sense of belonging and thrive as set out in our Equal and Inclusive Treatment of Employees policy. We’re committed to being more proactive at all levels so that our workforce reflects the communities we work and hire in, and our GSK leadership reflects our GSK workforce.

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GSK is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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Junior Brand Manager (Home-Office Flexibility)