The incumbent, reporting to the Consumer & Trade Activation Lead, leads the planning and the coordination of our brand initiative in 1-2-1. The job owner is responsible for budgeting, planning, implementing & controlling of 1-2-1 activities & programs. They secure a smooth integration of 1-2-1 activities into ongoing campaigns & promotions in our Trade, Horeca and New Channel environment. They are the primary contact person for external partners and internal stakeholders.

Your responsibilities

Overall responsibility for planning, coordinating and developing 1-2-1 activities in alignment with the company's business and marketing strategies
1-2-1 at Point of Purchase (POP): Apply, monitor and refine the activation strategy. Define optimal environment and visit frequency in collaboration with the agency and our sales team
Develop and enhance our New Channel environment, co-lead with the Event Manager: strategy, investment, upgrade. Align with agency
Dedicate time for coaching for sales staff including field visits to POPs and New Channels
Analyze channel performance by delivering comprehensive reports, based on Commercial engine KPIs
Main PoC and accountability for budget management creating a strong link between Finance (Marketing) and Activation functions. Owns the budget process, making sure JTI processes are respected (planning, actuals, variances)

Your qualifications and professional experience

Higher education in business administration or similar and relevant practical experience, ideally in Marketing activation (FMCG)
Excellent interpersonal and communication skills, strong analytical and strategic thinking
Team-player as well as a determined personality, you can lead, manage, influence, and develop relationships with our agency and the sales staff
Very good knowledge of English & German. French would be considered an advantage
Solid knowledge of MS Office (especially Excel). PowerBI knowledge preferred

What we offer

Open, multicultural and very dynamic environment with personal development opportunities, as well as:

Possibility to work up to 50% from home office
40-hour week, at least 5 weeks of vacation, flexible working hours
In-house canteen (discounted meals) and free soft drinks and coffee
Free parking lots
Monthly health insurance allowances for employees and their family members
Insurance contributions (NBU and KTG) are covered fully by JTI
JTI pays up to 75% of the pension fund contributions
500 CHF Reka Checks (paid out in January each year)
Maternity and paternity leave (20 weeks) without reduction in salary
Attractive employee benefits
Fitness room and various sports and well-being courses

Are you passionate about this vacancy? Or know someone who is interested in this position? We look forward to receiving your application!

C&T Activation Manager (1-2-1 Manager) (f/m/d)