Job Overview

This is a role leading international Media (across LAC, EMEA and APAC). It reports to the Chief Brand Officer, and it is part of the International Marketing Team. Is responsible for all media (including digital) related activities internationally at RBI.

This role is one of the critical roles in the team as it’s responsible for driving integrated media strategy and planning excellence across our all our international markets for the four RBI brands (Burger King, Popeyes, Tim Hortons and Firehouse Subs). This entails developing and delivering a communication planning framework t profitable business growth.

Responsibilities

Agency Management:

Grow and nurture global agency relationships through structured agency management programs. Drives global/international media agencies pitches.

A&P investment Management:

Lead the A&P process for brands’ investments annually including managing the right levels of investment across working, non-working and promotional investments

Media Management:

Design and implement an annual media management process that encompasses strategy, planning and trading processes across all types of media.

Integrated Media Model:

Develop a proprietary RBI integrated media strategy model across performance and brand media. Develop international media strategies for the 4 RBI brands and across key countries in LAC, APAC and EMEA.

Performance Marketing:

Ensure performance marketing is fully embedded in global media agencies strategic planning and execution.

KPI & Measurement:

Lead media (including digital) KPI setting and tracking and measurement agenda in partnership with the key media agencies and key internal stakeholders with the view to maximize media effectiveness and efficiency and overall media ROI.

Collaboration & Best Practice:

Upskilling within RBI of integrated communication strategy and planning in close partnership with the regional and local teams (franchising partners) and the international/global brand teams.

Define media best practices (including digital) and coach RBI and Franchising partners teams. Foster innovation and creativity on media to drive effectiveness and efficiency.

Partnering with media agencies, digital platforms & regional, local and brand teams to elevate digital creative and foster innovation in markets to improve media effectiveness.

Consumer Decision Journey:

CDJ development and consumer understanding – translating strategic guest targets to relevant communication/media audiences.

Global Media Relationships & Partnerships:

Develop strategic partnerships and joint business plans with media and digital platforms.

Develop global media agency & digital/tech partner relationships in collaboration with Tech, procurement, and marketing teams, optimizing ROI.

Qualifications and competences

Role requires in-depth understanding of everything media including as well as ability to manage senior stakeholder relationships.
Experienced senior leader within media management (15+ years) with strong understanding of media & digital functions at global, regional, and local levels.
Experience in blue chip global companies both on the client side (ideally FMCG) and on the agency side
Strong understanding of the evolving technological requirements in the media and marketing landscape (martech, adtech).
Strong understanding of media buying platforms particularly in the area of programmatic and overall media & tech eco systems.
Experience in developing integrated communications programs at a global, regional and local level
Experience of managing cross functional teams in a matrix organization
Experience in managing external strategic partnerships with agencies and digital partners including media pitching projects delivering improved service, quality, price and effectiveness.
Thought leadership, strategic thinking and experience presenting and influencing C-level stakeholders
Experience in identifying target audiences and devising strategies that engage, inform, and ultimately delivers growth for our brands.
Excellent communication, strategic & analytical skills, successful management experience in company focused.
Fluent in English and available to travel globally

Sr. Director, Media, International