Senior Global Brand Manager TREK

h3Senior Global Brand Manager TREK /h3pZwitserland /ppLotus Bakeries is seeking an experienced Senior Global Brand Manager to lead the continued growth of the TREK brand within the Natural Foods division. In this role, you will lead the day-to-day global management of the TREK brand, ensuring strong execution of the annual brand plans, brand building and communication and market expansion initiatives. You will work closely with local marketing, commercial, innovation and packaging, quality and RD teams to strengthen brand equity, accelerate growth and drive successful execution across markets. As the global brand lead for TREK, you will play a key role in shaping the future of one of our fastest-growing brands. You will combine strategic thinking with hands-on execution, leading global campaigns, shaping portfolio priorities and identifying growth opportunities across markets and channels. You have a direct reporting line to the Global Marketing Manager nākd. TREK and manage a Junior Brand Manager. The successful candidate will be able to establish credibility, influence stakeholders across functions and markets, and thrive in a fast-paced international FMCG environment. /pulliSupport the development and execution of annual brand plans and strategic priorities. /liliDrive consistent brand positioning, visual identity and communication across markets. /liliBuild distinctive brand assets and strengthen brand equity. /liliLead the development of global communication platforms and campaigns. /liliLead the consumer learning agenda through brand tracking, market research and category insights, translating findings into growth opportunities and strategic recommendations. /liliPartner closely with the Senior Innovation Manager to ensure innovation and renovation projects strengthen the TREK brand and support strategic growth priorities. /liliProvide brand leadership and input throughout the innovation process, ensuring consumer needs, brand positioning and equity objectives are reflected in new developments. /liliDefine portfolio priorities and identify future growth opportunities across categories, occasions and channels. /liliMonitor portfolio and launch performance and identify opportunities for further growth. /li /ulpGlobal Activation Campaign Execution /pulliLead execution of global brand campaigns and marketing initiatives. /liliDevelop tools, guidelines and activation assets for local markets. /liliEnsure best-in-class activation across digital, social, e-commerce and retail channels. /liliManage creative and research agency partners. /liliDrive excellence in content creation, photography and brand asset development. /li /ulpMarket Expansion Commercial Support /pulliIdentify and evaluate new market and channel opportunities. /liliSupport development of market entry strategies and launch plans. /liliPartner with local teams to accelerate growth in priority markets. /liliBuild scalable frameworks and toolkits to support international expansion. /liliShare best practices and success stories across markets. /li /ulpStakeholder Management /pulliLead, coach and develop one Junior Brand Manager. /liliBuild strong relationships across Marketing, Sales, RD, Quality, Finance and Supply Chain. /liliAct as a key point of contact for global TREK initiatives. /liliInfluence stakeholders across functions and markets to drive alignment and execution. /liliFoster a culture of ownership, collaboration and continuous improvement. /li /ulh3Profiel /h3pTo be able to achieve the above and be successful in this role we believe you need to have: /pulliMaster's degree in Marketing, Business or a related field. /lili8-10 years of experience in brand management within an international branded FMCG environment. /liliProven experience leading brand strategy, brand portfolios and communication projects that drive business growth. /liliStrong understanding of consumer-led brand building portfolio strategy. /liliExperience launching brands and products across multiple international markets. /liliExperience managing agencies and leading cross-functional projects in a complex stakeholder environment. /liliPrevious people management experience with a proven ability to coach, develop and inspire talent. /liliA strategic thinker with a hands-on mentality, able to balance long-term vision with flawless execution. /liliStrong influencing and communication skills, with the ability to build trust and alignment across diverse stakeholder groups. /liliPassionate about building great consumer brands and excited by the healthy snacking category. /liliComfortable working in a fast-paced, multicultural and evolving environment. /li /ulh3Aanbod /h3pGrasp the oppportunity to: /pulliPlay a key role in shaping the future growth of TREK, a fast-growing healthy snack brand. /liliWork closely with local markets and cross-functional teams to bring ambitious growth plans to life. /liliLead and develop a direct report while contributing to the broader marketing capability of the organisation. /liliWork in a dynamic and entrepreneurial environment where ideas are encouraged and ownership is valued. /liliMake a tangible impact on a global brand. /li /ul #J-18808-Ljbffr