Chief Technology Officer (CTO)

About Advertima Vision

Advertima is building the missing infrastructure that brings the power of digital advertising to the physical world.

Retail Media has become one of the largest disruptions in the history of advertising. Analysts expect the global Retail Media market to exceed $300 billion by 2030, representing nearly one-fourth of total global advertising spend.

But there is a major problem: while Retail Media exploded online, physical stores - where around 90% of shopping is still expected to happen well into the next decade - still lack the technological capabilities required to participate in this transformation at the same level.

Most in-store advertising today still operates like the internet did twenty years ago:
static screens, no audience intelligence, no real-time targeting, and almost no measurable performance.

We are changing that. Advertima created and leads the category of In-store Audience Intelligence that will transform the media space within the next five years.

Using Computer Vision, edge computing, distributed AI systems, and privacy-by-design infrastructure, we transform physical retail environments into real-time, data-driven media channels.

Our technology captures what happens in physical stores in real time, translates physical shoppers into anonymized digital audiences, and enables these audiences to be measured, segmented, targeted, forecasted, and activated across Retail Media channels.

This is not an incremental improvement. We believe the market is massively underestimating how much advertising spend will shift into stores once physical retail environments gain the same audience intelligence and performance capabilities that transformed online advertising.

And this shift will not only come from online Retail Media or traditional media categories. We believe advertising funds will increasingly move from across the broader media ecosystem - including Search, Social, DOOH, and other traditional media - into physical retail environments once stores get real-time performance media capabilities.

At Advertima, we created the category and are leading this transition on a global level.

Our systems already operate across global retail networks with companies such as Walmart, Carrefour, FairPrice, SPAR, and EDEKA. We are scaling from hundreds and thousands of deployed edge AI devices toward a global infrastructure layer for in-store Retail Media.

The technical challenge behind this is massive: real-time Computer Vision, audience prediction, edge AI, cloud APIs, distributed fleet management, privacy-by-design architecture, system reliability, and integration into the global AdTech ecosystem.

That requires world-class technology leadership.

Job Overview
Your role…
Lead the Technology Organization

You will lead Advertima’s full Technology organization and report directly to the CEO.

You will be responsible for building, scaling, and operating the technical foundation of the company across:

• Vision AI
• Audience AI
• Software Engineering
• Platform Engineering
• Site Reliability
• DevOps / MLOps
• Fleet Management
• Edge- and Cloud APIs
• Edge infrastructure
• Hardware & Network

Your mission is to continuously evolve Advertima’s technology to support scalable, reliable, secure, and globally distributed enterprise deployments. 

Own the Technical Strategy

You will define and own Advertima’s technology strategy together with the co-founding CEO and CPO, and the technical leadership team.

This includes architectural direction, platform scalability, technical priorities, build-versus-buy decisions, engineering standards, reliability principles, and long-term technology bets.

You are the person who makes sure the company’s strategic ambition is technically possible, technically scalable, and technically defensible.

Build the Operating System of Physical Retail Media

Advertima is not building another SaaS dashboard. We are building a real-world infrastructure layer that connects physical retail environments with the digital advertising ecosystem.

That means your organization must master the full technical chain:

• capturing physical shoppers through Computer Vision
• transforming physical-world signals into privacy-safe audience intelligence
• running AI inference on edge devices
• managing distributed hardware fleets
• exposing reliable cloud APIs
• integrating with CMS, SSP, DSP, and Retail Media platforms
• ensuring uptime, observability, security, and scalability across global deployments

Scale Engineering from Deep-Tech to Enterprise Infrastructure

You will lead the transition from a deep-tech company with strong innovation capabilities into a scalable technology organization that can support global enterprise customers.

Your focus will be:

• engineering quality
• architectural clarity
• delivery discipline
• system reliability
• operational scalability
• technical accountability
• team performance

You will create the structures, standards, and leadership culture required to scale without losing speed.

Lead and Upgrade the Technical Leadership Team

You will lead and develop the heads of Vision AI, Audience AI, Software Engineering, Platform Engineering, and related technical functions.

You will attract senior technical talent, raise the bar across the organization, and make sure our strongest engineers can do the best work of their careers.

This role requires someone who can lead strong technical personalities, challenge weak thinking, remove complexity, and create a high-performance engineering culture.

Own Architecture, Reliability, and Delivery

You will ensure that our technology works in thousands of stores, across countries, retailers, hardware setups, network conditions, CMS environments, and AdTech integrations.

You will take ownership of:

• system architecture
• edge and cloud scalability
• reliability and uptime
• deployment processes
• observability
• security
• privacy-by-design execution
• technical delivery

The goal is simple: Advertima’s technology must work reliably at global scale.

Partner Across Product, Commercial, and Delivery

You will work closely with Product, Customer Success, Delivery, Market Development, and Commercial teams.

Together with the CEO and the leadership team, you will define the company strategy. Product translates market needs and the company strategy into product direction. Technology defines how we build the infrastructure that makes this strategy real.

You will ensure that technology is not isolated from the market, but directly connected to customer reality, commercial priorities, and deployment complexity.

Your profile…
Educational Background

Advance degree (MSc or PhD preferred) in:

• Computer Vision
• Computer Science
• Robotics
• Artificial Intelligence

or related technical fields

• 10+ years of senior technology leadership experience
• Proven experience as CTO, VP Engineering, Head of Engineering, or similar senior role
• Experience scaling deep-tech, AI, edge, IoT, infrastructure, or enterprise software platforms
• Experience leading multidisciplinary engineering organizations
• Experience moving complex technology from innovation into reliable global production

Technical Depth

You do not need to be the best specialist in every domain, but you must be technically strong enough to challenge, guide, and lead experts across:

• AI / ML systems, AI infrastructure
• Computer Vision, Vision AI
• Edge AI, IoT deployments
• Cloud infrastructure
• Distributed systems
• Real-time systems
• DevOps / MLOps
• Data pipelines
• APIs
• Security and privacy architecture
• Enterprise-grade software engineering

You have a strong practical understanding of modern ML pipelines, distributed edge computing architectures, cloud infrastructure, IoT environments, low-latency systems, and large-scale AI deployment challenges.

Experience with systems-level engineering and high-performance programming languages such as Rust or C++, hardware-aware optimization, and enterprise SaaS/API platforms is highly valuable.

You understand technical trade-offs deeply and can make hard architectural decisions under real business constraints.

Leadership

You are a strong technical leader with the ability to:

• build high-performance engineering teams
• raise technical standards
• create accountability
• simplify complexity
• make decisions with incomplete information
• balance speed and quality
• challenge senior engineers constructively
• remove organizational bottlenecks

You lead through clarity, competence, and ownership.

Strategic Thinking

You understand that technology strategy is company strategy.

You can connect technical architecture with:

• business model
• customer value
• scalability
• defensibility
• cost structure
• operational risk
• long-term category leadership

Execution Discipline

You know how to ship. You understand that great technology leadership is not only about vision, but also about reliable execution, clear priorities, fast learning loops, and operational excellence.

Communication

You can explain complex technical topics clearly to engineers, executives, investors, customers, and strategic partners. You are comfortable representing Advertima in high-stakes technical discussions with global retailers, AdTech platforms, investors, and enterprise partners.

Ideally, you also have experience with…

 

• Retail technology
• AdTech, Retail Media, SSP/DSP ecosystems
• global enterprise rollouts
• privacy-by-design systems
• scaling teams from Series A/B into global expansion

Why Advertima Vision?

Build a New Technology Category

You will help define the infrastructure layer for in-store audience intelligence and physical-world Retail Media. This is not only an incremental software product but also category creation.

Solve a Massive Technical Problem

Advertima operates where AI becomes hardest: in the physical world.

Real stores are messy. Lighting changes. Shopper flows change. Hardware fails. Networks are unstable. Retailers have complex infrastructure. Privacy requirements are strict. And everything still needs to work in real time.

That is the challenge.

Global Scale

Your work will directly influence deployments with some of the world’s largest retailers and Retail Media networks.

The opportunity is to build technology that can operate across thousands of stores and become part of the future media infrastructure of physical retail and eventually disrupt the media space.

Strategic Importance

Technology is the core of Advertima’s defensibility.

The CTO role is one of the most important leadership roles in the company. You will shape not only how we build, but what we can become.

High-Performance Culture

We value:

• ownership
• direct feedback
• technical excellence
• speed
• clear thinking
• ambition
• operational discipline

No corporate theatre. No politics. No hiding behind the process.

 

What You Need for a Cultural Fit

 

• Ownership: You take responsibility for outcomes, not just functions.
• Builder Mentality: You want to build real infrastructure, not manage status reports.
• Technical Curiosity: You continuously learn where AI, edge computing, infrastructure, and software engineering are heading.
• Pragmatism: You know when to push for technical excellence and when to make pragmatic decisions to move the company forward.
• Direct Communication: You say what you think, challenge weak logic, and expect the same from others.
• Hands-On Leadership: You can operate at executive level, but you are not afraid to go deep when needed.
• Game Changer Mindset: You want to build something that changes an industry. Not just maintain what already exists. ​​​​​​​

If you want to lead the technology organization behind one of the most ambitious real-world AI infrastructure companies in Retail Media, we encourage you to apply.