Mobile Paid User Acquisition Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Mobile Paid User Acquisition Manager based in Switzerland. We are looking for an experienced mobile performance marketing specialist to manage and scale paid user acquisition campaigns across a diverse portfolio of mobile applications. You will work with subscription apps, mobile games, and established brands, helping them acquire valuable users and achieve measurable growth. The role combines hands-on campaign management, data analysis, creative strategy, and client consulting. You will work across major social advertising platforms, search channels, and mobile demand-side platforms while continuously improving campaign performance. You will also explore AI-powered tools and new creative approaches to make acquisition activities more effective. Joining an international and fast-growing team, you will have the autonomy to own your accounts, influence client results, and deepen your expertise in mobile growth. Accountabilities You will take ownership of mobile paid acquisition campaigns from setup and execution through reporting, optimization, and client communication. Your main responsibilities will include: - Paid campaign management: Set up, manage, and optimize performance advertising campaigns across Facebook, Instagram, X (Twitter), Snapchat, TikTok, and other major social platforms. - Search advertising: Plan and manage campaigns through Google Ads and Apple Search Ads. - Mobile DSP management: Launch, monitor, and optimize campaigns across mobile demand-side platforms such as AppLovin, Moloco, Mintegral, Kayzen, and Unity. - Measurement and attribution: Coordinate Mobile Measurement Partner (MMP) setups to ensure accurate tracking and reliable campaign measurement. - Performance reporting: Create and maintain reports using Google Sheets, Google Data Studio, Tableau, and other reporting or business intelligence tools, tracking performance against relevant KPIs.

- Campaign optimization: Continuously analyze acquisition and retargeting campaigns, identify opportunities for improvement, and implement strategies aligned with client business objectives. - Creative strategy: Prepare creative briefs for the graphics team and ensure campaigns are supported by fresh, relevant advertising assets. - Creator sourcing: Use user-generated content (UGC) platforms and tools to identify suitable creators who can promote clients' applications. - AI and innovation: Explore AI-powered tools to improve creative production and advertising workflows. - Client communication: Independently address client questions about campaign performance, setup, and results, explaining trends and key performance indicators clearly. - Account ownership: Take responsibility for account targets and KPIs, identify potential risks early, and propose concrete corrective actions. - Tracking and analytics consulting: Advise clients on measurement topics, including SKAdNetwork (SKAN), MMP integrations, attribution, and tracking. - Knowledge sharing: Contribute to team learning and industry visibility through knowledge sharing, content creation, and speaking opportunities. Requirements You bring hands-on experience in mobile paid user acquisition, a strong understanding of measurement and attribution, and a proactive approach to campaign performance. You should be comfortable managing client relationships, presenting insights, and taking ownership of measurable results. The key requirements include: - At least 3 years of proven experience managing paid user acquisition channels for mobile applications. - In-depth knowledge of leading Mobile Measurement Partner platforms, such as Adjust, AppsFlyer, Branch, and Kochava. - Strong understanding of mobile tracking, attribution, and campaign measurement.