INTERNATIONAL CRM MANAGER (M/W)
Swatch Group
The company OMEGA is a prestigious global brand with more than 170 years of commitment to quality, precision and innovation. Our watches are among the world's finest, defined by industry-leading technology and timeless aesthetic appeal. In our long history, we've set precision records, defined sports timing and remained at fine watchmaking's cutting edge. As an international brand, we are always interested in meeting future colleagues who are prepared to contribute their talents, ambitions and inspiration to our teams on practically every continent. IN ORDER TO REINFORCE OUR « CUSTOMER RELATIONSHIP MANAGEMENT » TEAM, WE ARE CURRENTLY RECRUITING AN INTERNATIONAL CRM MANAGER (M/W) Job description
Junior HR Business Partner
- Define the CRM roadmap and align it with business and brand objectives
- Develop the global CRM strategy to support acquisition, retention, reactivation, and loyalty
- Ensure strong data governance and compliance with GDPR
- Contribute to the development of a seamless and consistent omnichannel customer experience
- Oversee CRM projects end‑to‑end, ensuring prioritization, delivery, and quality
- Coordination between business stakeholders, retail teams and technical teams
- Guarantee platform consistency and proper integration within IT landscape
- Plan and execute multi‑channel CRM campaigns with luxury tone and storytelling
- Define segmentation strategies (VIP, HNW, collectors, prospects)
- Support boutiques in client development and strengthen clienteling culture
- Monitor CRM KPIs and develop dashboards and reporting
- Lead and develop a team of business and technical experts
- Experience in CRM with at least 5-8 years' experience in a similar role
- Bachelor or Master's degree in IT Engineering, Business Administration, or Data science
- Knowledge of Microsoft technologies (Dynamics 365 CRM, Power Platform, Azure)
- Strong understanding of Sales, Customer Service, and Marketing processes
- Ability to facilitate collaboration between business and technical teams
- Strong leadership skills, structured mindset, and results-oriented approach
- Awareness of data governance and regulatory compliance requirements
- Experience in change management and user adoption
- Experience in luxury watches or premium lifestyle brands
- Strong understanding of high-net-worth client expectations
- Excellent communication skills
- Fluent French & English; any additional language is an asset
Junior HR Business Partner
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